RadioReach

Radio promotion resources for independent artists

Everything RadioReach knows about getting independent music on the radio, in plain English: step-by-step guides, pitch templates you can adapt tonight, genre playbooks, and reference material for the terms programmers use. All free, all written for artists doing it themselves.

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Core guides

The fundamentals of radio promotion for independent artists: research, targeting, pitching, and follow-up.

Radio promotion for independent artists

A practical radio promotion guide for independent artists: campaign strategy, station research, pitching, follow-up, an eight-week timeline, and how to measure what worked.

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How to get your song on the radio

A step-by-step guide to getting your song on the radio as an independent artist: realistic targets, verified contacts, a clean pitch, and follow-up that works.

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Templates & press kits

Copy-and-adapt outreach templates and the assets stations expect you to have ready before you pitch.

Genre playbooks

How radio airplay actually works inside specific genres — and where independent artists realistically get spins.

Hip-hop radio promotion for independent artists

How hip-hop radio really works for independent artists: mixshows, college hip-hop directors, community radio, DJ pools, clean edits, and building regional momentum.

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Comparisons & strategy

Honest comparisons and decision frameworks for planning a campaign that fits your budget and goals.

DIY radio promotion vs. hiring a radio promoter

An honest comparison of doing your own radio promotion versus hiring an independent radio promoter: costs, control, reporting, genre fit, and when each approach wins.

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Reference & answers

Plain-English definitions of radio industry terms and answers to the questions artists ask most.

Radio promotion glossary

A plain-English glossary of radio promotion terms for independent artists: adds, spins, rotation, NACC charts, one-sheets, mixshows, and more.

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Radio promotion FAQ

Straight answers about radio promotion for independent artists: submissions, costs, timelines, results, royalty basics, and campaign etiquette.

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When the research layer is the bottleneck

Every guide above works better with an organized target list. The Radio Reach Vault is 18,000+ radio station contacts — station, location, role, phone, and email — so your campaign starts on target instead of on a scavenger hunt.

Explore the Radio Reach Vault →